C.E.A Smith

Your plan

From part-time to full-time, one step at a time

The website comes first, finished before Christmas. After that, here is what could come next in the new year and what each part costs, so you can see the whole picture. Nothing past the website needs a decision today.

Prepared forDiana Stolworthy, Full Circle Coaching
Prepared byRichard, C.E.A Smith
DateOctober 2026

What you told me

  1. You have coached part-time since about 2021, around 20 to 25 hours a week, and you want to grow it into a full-time business.
  2. Your clients are in Christchurch, where you coach online, plus clients overseas, mainly in Europe because the time difference works, and a few in Australia.
  3. You are moving away from custom-made packages to three clear ones: entry level, middle and higher end.
  4. You no longer train from Gallery Gym. You train from a city location, so the website will say that.
  5. Social media is not something you enjoy, and posting on and off means you keep starting again.
  6. You are keeping clients across three different diaries, and follow-ups and newsletters are hard to keep up with by hand.
  7. With Christmas and the house going on the market, the website comes first and the rest can wait until the new year.

Where you are now

I looked at how people find you online today. Here is what I found, what it means for you, and what we do about each one.

  1. Booking

    What we found

    Your website is one long page built in Canva. To book your free consultation, people need to call or email you. There is no booking button.

    What it means

    Someone reading your site late at night, ready to start, has to wait for a reply before they can book, and some may not follow through.

    What we do

    Your new site has a booking button on each of your three packages, linked to your Calendly, so people can book a free consultation straight away. This is part of the website work now.

  2. Google search

    What we found

    Your website comes up first on Google when someone searches “Full Circle Coaching Christchurch”. When we searched “health coach Christchurch”, you were not on the first page. Your page title and description on Google do not mention Christchurch.

    What it means

    People who already know your name can find you. People looking for a coach in Christchurch who have not heard of you yet are unlikely to.

    What we do

    Your new site tells Google what you do and that you coach in Christchurch and online, on every page. In the new year, ads can put you in front of people who are searching for a coach.

  3. Google Maps and reviews

    What we found

    We could not find a Google Business Profile for Full Circle Coaching. That is the listing that shows a business on Google Maps with its star reviews. Other health coaches and trainers in Christchurch show their reviews there. Your website has three lovely client stories, and your Facebook page has one review.

    What it means

    Your clients already say great things about you, but someone searching on Google cannot see them yet.

    What we do

    Your client stories go on your new site where people will see them. In the new year, we can look at setting up your free Google profile with you and asking your happy clients to leave a review there.

  4. Speed on a phone

    What we found

    Google’s speed test scored your site between 42 and 55 out of 100 on a phone, across two tests today. On the slower phone connection Google tests with, the first words took about 14 seconds to appear.

    What it means

    Many people look you up on their phone. When a page is slow, a lot of them leave before it finishes loading.

    What we do

    Your new site is built to load quickly on phones, and we test it on a phone before it goes live. This is part of the website work now.

  5. Instagram and Facebook

    What we found

    The Instagram link on your website goes to an account that no longer opens. Your active account, @dianastolworthy, and your Facebook page both had a post on 9 October, and there were several more on Instagram in September.

    What it means

    People who tap the Instagram link on your site land on an empty page. The good news is that you are posting, so people can see you are active.

    What we do

    Your new site links to the accounts you use now. In the new year, social media done for you ($249 + GST per month) keeps your pages going every week, so you never have to start again.

  6. Your details in two places

    What we found

    There is a second website for you on fitweb.io, and some prices there are different. For example, personal training is “From $50” there and from $40 on your main site.

    What it means

    People who find both may not be sure which prices are current, or which site to book from.

    What we do

    Your new site has your three packages and prices in one place. Once it is live, we help you link your other pages and profiles to it, so everything leads to the same place.

  7. The Gallery Gym

    What we found

    The Gallery Gym’s “Lifestyle Coaching in Christchurch” page still calls you their in-house coach and asks readers to book a consultation with you. It shows up on Google when people search your business name.

    What it means

    Some people may contact the gym looking for you, or think you still train there.

    What we do

    You said you would ask the gym to take it down, and if they would rather keep it, you could ask them to link to your new website instead. Your new site says you train from a city location, so anyone who finds you gets the right details.

Checked 19 October 2026

Now

Your website, finished before Christmas

Started: your deposit is in
  1. From you

    You send me the details

    Your three packages, any changes to the pages, your Calendly link, your domain login, and your photos and logo. The quick form below takes about five minutes, and it saves as you go.

    Open the quick form
  2. From me

    I update your website

    Your three packages on the Packages page with a booking button on each, your city training location, your wording changes, and your photos and logo throughout.

  3. Together

    You check the preview

    You look through the finished site on your phone and computer. Tell me anything you want changed and I change it, until you are happy with it.

  4. From me

    It goes live on your domain

    When you approve it, the balance is invoiced and the site goes live on fullcirclecoaching.co.nz once it is paid, with your current email kept working.

In the new year

What could come next

Three things that help you grow without adding to your week. Pick any, all, or none. You can start them in the new year once the house is on the market.

Social media, done for you

$249 + GST per month

You never have to think about posting again. Your pages stay active every week, so you are not starting from scratch each time.

Includes
  • Two posts a week on Instagram and Facebook, written and designed in your brand
  • Two short videos a month
  • Planned a month ahead, around your packages and what your clients ask about
  • You see the month before it goes out, and can change anything

Ads, run for you

$499 + GST per month

Ads that bring people to your free consultation, aimed at the people you want to work with, in Christchurch, Europe and Australia.

Includes
  • Your ad account set up, with tracking so we can see which ads bring bookings
  • Ads written and designed for Facebook and Instagram, and Google if it suits your clients
  • You approve every ad before it runs
  • Checked and improved every week: we keep what brings bookings and change what does not
  • Your ad budget is separate, paid straight to Facebook or Google, and you choose how much

Your own client system

Priced once we have mapped how you work

One place for every client instead of three diaries. It tells you who needs a follow-up, keeps your sessions in one calendar, and sends your monthly newsletter for you.

Includes
  • Every client in one place, with their package, sessions and notes
  • Reminders when someone is due a follow-up or a check-in
  • One calendar for all your sessions, in person and online
  • A monthly newsletter to your past and current clients, sent for you
  • Built around how you work, so it does what you need and nothing you do not

Concept

Your own client system

One place for every client instead of three diaries. It tells you who needs a follow-up, keeps your sessions in one calendar, and sends your monthly newsletter for you.

Client dashboardExample only

An example of what your client system could look like. The names and numbers are made up.

4Sessions today
3Follow-ups due
18Active clients
1 NovNext newsletter
Today's sessions
  • 7:00 amSamIn personMiddle
  • 9:30 amJoOnlineEntry level
  • 12:00 pmAlexOnlineHigher end
  • 5:30 pmMiaIn personMiddle
Follow-ups due
  • BenCheck-in dueLast session 3 weeks ago
  • KateFollow-up duePackage ends this week
  • TomCheck-in dueLast session 2 weeks ago
ClientsPackage
  • SamMiddleToday
  • JoEntry levelToday
  • AlexHigher endToday
  • MiaMiddleToday
  • BenEntry levelNot booked
  • KateHigher endFriday
  • TomMiddleNot booked
NewsletterScheduled
November newsletterSends 1 November to 24 past and current clients Written, checked and ready

Social media

An example month

Two posts a week on Instagram and Facebook, plus two short videos a month, planned a month ahead.

Example monthExample only

    Example month

    Show the example month, then pick a day.

    The posts, made for this example

    These six posts were made for this example so you can see the quality. The videos are not made yet. The photos are made with AI, except Meet Diana, which uses a photo you sent us. Your real posts can use your own photos wherever you like.

    FC
    Full Circle CoachingExample post
    Start with water
    Full Circle Coaching Before your first coffee, have a big glass of water. It is a small habit that is easy to keep, and small habits are the ones that last. What is one small change you could start this week?
    FC
    Full Circle CoachingExample post
    Meet Diana
    Full Circle Coaching Hi, I'm Diana. I have been coaching since 2021, helping people build healthy habits that fit around real life. I coach in Christchurch and online, so wherever you are, we can work together.
    FC
    Full Circle CoachingExample post
    Three ways to work with me
    Full Circle Coaching Whether you want a kick-start or ongoing support, there is a package to suit you. All three are on my website, each with a button to book.
    FC
    Full Circle CoachingExample post
    Not sure where to start?
    Full Circle Coaching Book a free consultation. We will have a chat about where you are now and where you want to be, with no pressure. The link is in my bio.
    FC
    Full Circle CoachingExample post
    Try this: the squat
    Full Circle Coaching Feet hip width apart, sit back like there is a chair behind you, then stand tall again. Start with 3 sets of 10 and go at your own pace.
    FC
    Full Circle CoachingExample post
    Coaching from anywhere
    Full Circle Coaching I coach clients in Christchurch, and online with clients as far away as Europe and Australia. All you need is your phone or laptop.

    Your questions

    When do I pay the rest of the website?

    When you approve the finished site. The balance is invoiced then, and the site goes live on your domain once it is paid. The $79 + GST monthly starts the month it goes live.

    How do I send you changes?

    However is easiest: the quick form, an email, or a list of notes. Write it the way you would say it. It does not need to be tidy, I will work through it.

    Can I change things myself later?

    Yes. Your client portal has an edit panel where you can change words and prices yourself, and two bigger changes a month are made for you.

    Do I have to decide on social media or ads now?

    No. They are here so you can see what comes next. We can talk about them in the new year.

    What it costs

    All prices are in New Zealand dollars and plus GST.

    Your website (agreed)

    Website setup$899 + GST

    Deposit of $179.80 + GST paid. Balance of $719.20 + GST when you approve the finished site.

    Hosting and care$79 + GST per month

    Starts the month the site goes live. Hosting, security, backups, your edit panel and two big changes a month. No contract.

    When you are ready (optional)

    Social media, done for you$249 + GST per month

    No contract. Starts when you say.

    Ads, run for you$499 + GST per month

    No setup fee. Your ad budget is separate and paid straight to Facebook or Google.

    Your own client systemQuoted first

    Priced once we have mapped how you work, before anything is built.

    Your next step

    Fill in the quick form when you have five minutes. It saves as you go, so you can close it and come back to the same link.

    Richard, C.E.A Smith